According to the largest fitness governing body in the world, The International Health, Racquet, and Sportsclub Association (IHRSA, USA) between 2013 and 2018 membership at traditional gyms grew by 15%, while membership to boutique studios grew by a staggering 121%.
Success for a Fitness Facility is based on two factors: people and revenue. Happy customers strengthens retention and ensures a continued revenue stream. This concept is not genius by any means but Boutique HIIT Sessions have 2 key factors why they win:
Right now, many Fitness Facilities are at a turning point, as data shows significant decline in their pre-choreographed group exercise program participation numbers. With a cost range between $1000-1600 AUD per month depending on how many offerings subscribed to, the real problem is how to spend that on what is in demand to get members re-engaged.
If we consider your average Boutique HIIT brand has a large $50-70,000 AUD Start Up Franchise Purchase Fee and then $1200-1850 AUD per month for use of brand and daily programming. This is a huge financial commitment and possibly leaves it as wishful thinking with facilities weighing up the “Club within a Club” concept.
The reality is many traditional fitness facilities need to look within and have a realistic evaluation on how they plan on staying relevant. Survival depends on pivoting their offerings to meet the changing needs of the consumer and remain competitive in today’s increasingly saturated health and fitness market.
Learn more about HFE in our short overview video.